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The Pure-Formance™ Grooming Clay by Aveda provides strong hold and a matte finish. Light microfibres ensure flexible hold without causing any stickiness - this facilitates easy and effortless styling with your fingers or a comb. A modern styling clay that boosts volume. The clay is infused with a strong, spicy and refreshing aroma made up of kanuka, citrus and organically grown essential oil obtained from green mint, vetiver and lavender.