NARS Powermatte Lipstick- (American Woman 112) wholesale

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The NARS Powermatte Lipstick in “American Woman (112)” is a sophisticated and high-performance matte lipstick in a bullet format, distinct from NARS’s liquid Powermatte Lip Pigments. It’s designed to deliver intense color payoff with a comfortable, long-wearing matte finish.

Here’s a detailed look at this specific product and shade:

Shade: American Woman (112)

• Color Description: “American Woman” (112) is consistently described as a chestnut rose or a dusty rose/mauve. It’s a universally flattering, muted, warm-toned pink-nude shade that often looks like a “my lips but better” (MLBB) color on many skin tones, providing a sophisticated and understated elegance.

Product Type & Finish:

• Product Type: This is a bullet lipstick (traditional stick format).
• Finish: It provides an extreme matte finish. This means it’s a flat, non-shiny matte, not a velvet or soft matte.

Key Features & Benefits:

1. High-Intensity Color Payoff: Designed for one-swipe, instant payoff. The lipstick is highly pigmented, delivering bold, saturated color with minimal effort.
2. 10-Hour Wear: NARS claims this lipstick offers impressive longevity, wearing comfortably for up to 10 hours.
3. Transfer-Resistant: The formula sets to be transfer-resistant, meaning it’s less likely to smudge or transfer onto cups, clothing, or skin.
4. Transformative Cream-to-Matte Texture: It applies with a smooth, creamy glide, but then dries down to a powdery, weightless matte finish. This “cream-to-matte” transformation is a key characteristic.
5. Lightweight & Comfortable Feel: Despite being a long-wearing matte, a major selling point is its comfort. It feels weightless on the lips and is formulated not to feel dry or cakey, which can be a common issue with matte lipsticks.
6. “Power Pigment Complex”: This proprietary blend combines pure pigments suspended in rich, emollient oils with color-locking ingredients. This complex is what allows for the dense color saturation, effortless glide, and comfortable wear.
7. Sleek Slim-line Bullet: The slim design of the lipstick bullet allows for precise application, making it easier to define the lip line and fill in color.
8. Vegan Formula: The Powermatte Lipstick line is formulated without animal-derived ingredients.

How to Use:

1. Use the tip of the bullet to define the Cupid’s bow, starting at the center of the lips and moving outwards.
2. Use the flat surface of the bullet to fill in the bottom lip.
3. For best results, ensure lips are prepped (exfoliated and moisturized if needed, but not overly greasy).
4. Twist the bullet slightly to dispense the right amount for one application and close the cap tightly after each use.

Target Audience:

• Individuals who love a true, intense matte finish on their lips.
• Those seeking long-wearing and transfer-resistant lipstick.
• People who desire a comfortable matte formula that doesn’t feel drying or heavy.
• Specifically, “American Woman” is for anyone looking for a versatile, sophisticated dusty rose/mauve nude that complements a wide range of skin tones.

In essence, the NARS Powermatte Lipstick in American Woman 112 is a standout product for its powerful matte finish, impressive longevity, and surprisingly comfortable wear, making it a reliable choice for a chic, everyday to evening lip look.