We’re Now on Threads
April 6, 2026
Earlier, we shared that MinMaxDeals would be attending Beautyworld Riyadh 2026. We are now publishing this update to keep our partners, buyers, and industry contacts informed following the organiser’s latest announcement.
According to Messe Frankfurt Saudi Arabia, Beautyworld Riyadh has been postponed to 2027. The event had originally been scheduled for 18–20 May 2026 in Riyadh, Saudi Arabia.
In its official statement, the organiser explained that the decision was made following recent developments in the region and an ongoing assessment of their impact. Messe Frankfurt Saudi Arabia said the postponement is intended to protect the event’s international scale, commercial value, and overall event quality, while prioritising the safety and well-being of exhibitors, sponsors, partners, and staff.
At this stage, the new 2027 dates have not yet been announced. The organiser stated that further information will be released in due course.
For MinMaxDeals, this change does not affect our long-term focus on the Middle East market. We continue to work with wholesale buyers across the region and support sourcing, consolidation, export logistics, and supply for beauty and personal care categories, including skincare, haircare, makeup, fragrances, and FMCG.
If you planned to meet our team in Riyadh during the 2026 event window, we would still be glad to connect directly. You can contact us to discuss current availability, wholesale opportunities, and supply options for your market while we all wait for the official 2027 event schedule.
We will continue to monitor updates from the organiser and share relevant news as soon as new dates for Beautyworld Riyadh 2027 are confirmed.
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